There is a general tendency of distrust when we are planning to buy some wine we have never tasted before or its packaging and price do not meet our expectations. The same applies to wine sold in pouches or as a “bag in a box”. No matter if we are wine snobs or not, there is a negative image to change and I am convinced it is worth fighting against this prejudice. Come to think of it: wine-lovers had been suspicious about screw caps, as well. The reinterpretation is elegant and practical at the same time; it brings back the “classic Bordeaux bottle” with the clever use of materials and highlights the uniqueness of the winery at the same time. This innovative solution represents well that the wines marketed in this manner can indeed be raised to a higher level.





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