Clients task was to develop a new series of labels with bright distinctive design and strong association with Crimea. The point was to find symbols that are common and attractive for wide audience. And develop the style which would be different from a big variety of standard labels on the shelf.
Crimean nature inspired a visual brand language. Seeing dolphins, feeding seagulls or picking up shells on the beach are pleasant moments that everybody can enjoy. Each sort of wine has a different illustration which depicts a certain animal of sea fauna of Crimea. Label colors are picked to follow the sea theme, they represent shades of water.