Art Deco is a style of visual arts, architecture and design that first appeared in France just before World War I. It became popular in the 1920s and 1930s, and it combined modernist styles with fine craftsmanship and rich materials. Art Deco was not a single style, but a collection of different and sometimes contradictory styles. During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.
The first wine of Crasfeld series was created by Richard Crasfeld in 1920. The wine was packed in Art Deco style that was widely spread at the beginning of the 20th century in North-American architecture.The design includes the logo and the pattern that looks like the shelves the wines are kept in. The main colors of the design are black and golden: black symbolizes a rare type of North-American grapes while golden the widely spread decorations of Art Deco. The package of the wine and the brand style remind us of the life of New York millionaires in 1920s, the way it is shown in the movie about “Great Gatsby”. However, the character of the design is not antique, it is contemporary and stylish, worthy of your attention.
It is a clean, crisp and beautiful Art Deco work. I love all the details, compositions and rhythms in this Gatsby inspired concept. I think the label could hypnotize anyone into trying to discover how good it is the wine is. Well done!
Designed by Gevørg Balyan
