The names comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «come on sova» (which literally means come on owl!). These phonetic synonyms are perfect match because the main hero of this pack is owl by itself.
The trick is that normally tetra-pack wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packs when you are looking at it from up to down!
Designed by Pavla Chuykina
