We designed the logo and bottle labels for Balaton 750. The wine brand would like to preserve the easy and youthful summer mood with its special wines. The branding is based on visual elements connected to Lake Balaton. We used the typical black and white water level indicators of the lake for the basis of the logo and the bottleneck label. The label’s shape resembles lake Balaton, featuring the obligatory little white sailing boats on the water. For the back label instead of the usual text description, we designed simple and obvious pictograms that explain the wine’s nature and the consumption recommendations.