In wine’s case, this of course means the bottle and the label. So, starting from September 2015, approximately twenty selected wines from the 2012 and 2013 vintages will be bottled in a new regional bottle, the result of several years of work. The bottle will only be used for Bikavér, Kékfrankos and Kadarka, with the aim of creating a regional style which does not imitate other international styles. Thus, only local varieties and styles, i.e. Bikavér, would fit the bill. Given that these wines are all about elegance, spiciness and fruitiness, a Burgundy style bottle was chosen. Then, the bottle was developed, slightly taller and more elaborate, with the town of Szekszárd’s coat of arms and the word Szekszárd embossed on all four sides of the bottle.
Szekszárd’s bottle infoposter
Naturally, high quality products also need appropriate, consistent packaging.